Arbeitspapier
Brand Extensions and Entry Deterrence
In many industries, we observe various "groups" of products linked by a common brand name. This approach to launching products extends the existing reputation, in this case the brand name, also to achieve the existing certain economies of scope in areas such as advertising costs.
- Language
-
Englisch
- Bibliographic citation
-
Series: Quaderni - Working Paper DSE ; No. 66
- Classification
-
Wirtschaft
- Event
-
Geistige Schöpfung
- (who)
-
Ju Choi, Chang
Scarpa, Carlo
- Event
-
Veröffentlichung
- (who)
-
Alma Mater Studiorum - Università di Bologna, Dipartimento di Scienze Economiche (DSE)
- (where)
-
Bologna
- (when)
-
1988
- DOI
-
doi:10.6092/unibo/amsacta/5344
- Handle
- Last update
-
10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Ju Choi, Chang
- Scarpa, Carlo
- Alma Mater Studiorum - Università di Bologna, Dipartimento di Scienze Economiche (DSE)
Time of origin
- 1988
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Entry and entry deterrence in a duopoly market
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Single monopoly profits, vertical mergers, and downstream entry deterrence
Entry Deterrence
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Predation, Reputation, and Entry Deterrence
Entry and entry deterrence in a duopoly market
Entry Deterrence in Postal Service Markets
Failing Firm Defense with Entry Deterrence
Quality competition and entry deterrence: When to launch an extra brand
Oligopolistic Competition, Product Variety and Entry Deterrence
Backward ownership, uniform pricing and entry deterrence
Optimal Cross-Licensing Arrangements: Collusion versus Entry Deterrence
Entry deterrence through cooperative R&D over-investment