Konferenzbeitrag

Corporate Social Responsibility as a Reputation Mechanism for the Companies Operating in the Media Industry

zu Verbundenen Objekten

The purpose of this paper is to give an overview of the topic dealing with corporate social responsibility (CSR) effects on corporate reputation. By structuring past research, this paper aims to improve the understanding of how CSR is capable to enhance the corporate reputation of companies operating in the media industry. When it comes to CSR, media companies hold a specific position compared to companies across other industries. As business entities, media companies are expected to adopt CSR practices while at the same time being able to shape public opinion on the importance of CSR across other industries. This paper contributes to the existing literature by developing a framework that integrates existing research in this field.

Sprache
Englisch

Erschienen in
In: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovnik, Croatia ; Year: 2019 ; Pages: 513-521 ; Ed(s).: Tipurić, Darko ; Hruška, Domagoj ; Zagreb: Governance Research and Development Centre (CIRU)

Klassifikation
Management
Thema
corporate social responsibility
CSR
corporate reputation
media industry

Ereignis
Geistige Schöpfung
(wer)
Kružić, Dejan
Ivić, Miroslav
Cindrić, Lana
Ereignis
Veröffentlichung
(wer)
Governance Research and Development Centre (CIRU)
(wo)
Zagreb
(wann)
2019

Handle
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Original beim Datenpartner anzeigen

Objekttyp

  • Konferenzbeitrag

Beteiligte

  • Kružić, Dejan
  • Ivić, Miroslav
  • Cindrić, Lana
  • Governance Research and Development Centre (CIRU)

Entstanden

  • 2019

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