Journal article | Zeitschriftenartikel

Response Latency Measurement in Surveys: Detecting Strong Attitudes and Response Effects

The paper reports on measurement and data treatment of response latencies in computer assisted surveys. Applying response latencies as a measure of mental processes, empirical hypotheses are tested to explain the occurrence of response effects (here: acquiescence bias) and the predictive power of generalized attitudes. Theoretically, it is assumed that behavioural and other specific evaluative judgments in surveys are stronger influenced by acquiescence bias and generalized attitudes when answering in a rather automatic-spontaneous response mode, i.e. when response latencies are fast. Additionally, it is assumed that chronic attitude accessibility acts as a moderator of acquiescence effects and predictive power of attitudes within spontaneous mode processing. Empirical tests show evidence in favour of these assumptions, demonstrating the usefulness of response time measurement in surveys.

ISSN
2296-4754
Extent
Seite(n): 27
Language
Englisch
Notes
Status: Veröffentlichungsversion; begutachtet (peer reviewed)

Bibliographic citation
Survey Methods: Insights from the Field

Subject
Sozialwissenschaften, Soziologie
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
statistische Analyse
CATI
Reaktion
Messung
Daten
empirische Sozialforschung
Antwortverhalten
Zeit
Befragung
Modell
Methodik
Umfrageforschung
Einstellung

Event
Geistige Schöpfung
(who)
Mayerl, Jochen
Event
Veröffentlichung
(where)
Deutschland
(when)
2013

DOI
URN
urn:nbn:de:0168-ssoar-337668
Rights
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Last update
21.06.2024, 4:27 PM CEST

Data provider

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Object type

  • Zeitschriftenartikel

Associated

  • Mayerl, Jochen

Time of origin

  • 2013

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