Hochschulschrift
Brand page attachment : an empirical study on facebook users’ attachment to brand pages
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658124380
3658124385
- Dimensions
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21 cm
- Extent
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XVII, 239 Seiten
- Language
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Englisch
- Notes
-
Illustrationen
Universität Bremen, Dissertation, 2015
- Bibliographic citation
-
Innovatives Markenmanagement ; Band 55
- Keyword
-
Soziales Netzwerk
Markenpolitik
Verbraucherverhalten
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Springer Gabler
- (when)
-
[2016]
- Creator
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:35 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Kleine-Kalmer, Barbara
- Springer Fachmedien Wiesbaden
- Springer Gabler
Time of origin
- [2016]
Other Objects (12)
Brand Attachment : Determinanten erfolgreicher Markenbeziehungen
How brand post content contributes to user's Facebook brand-page engagement: The experiential route of active participation
Brand attachment: a review and future research
Attachment
Attachment
Who Controls a Facebook Page?
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
Airline Facebook pages – a content analysis
Attachment: Letter
Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment
Engaging with intelligent voice assistants for wellbeing and brand attachment
Berechnung von Erfolgskennzahlen für Facebook Fan-Pages
Brand Attachment : Determinanten erfolgreicher Markenbeziehungen
How brand post content contributes to user's Facebook brand-page engagement: The experiential route of active participation
Brand attachment: a review and future research
Attachment
Attachment
Who Controls a Facebook Page?
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
Airline Facebook pages – a content analysis
Attachment: Letter
Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment
Engaging with intelligent voice assistants for wellbeing and brand attachment
Berechnung von Erfolgskennzahlen für Facebook Fan-Pages
Brand Attachment : Determinanten erfolgreicher Markenbeziehungen
How brand post content contributes to user's Facebook brand-page engagement: The experiential route of active participation
Brand attachment: a review and future research
Attachment
Attachment
Who Controls a Facebook Page?
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
Airline Facebook pages – a content analysis
Attachment: Letter
Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment
Engaging with intelligent voice assistants for wellbeing and brand attachment