The knowledge, attitude, and practice of the adoption of green fashion innovation

Artikel

Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on, green fashion innovation adoption among Jordanian companies. This work examined the relationship between the independent variables, represented by KAP, and the dependent variable, which was Green Fashion Innovation Adoption in Jordan. A quantitative approach utilized a cross-sectional survey to gather primary data from upper and middle-level management in Jordanian garment companies. The sample size was 257 valid questionnaires. The results showed a statistically significant impact of knowledge and attitude toward green fashion innovation adoption, but failed to identify a statistically significant impact of practice on the same. This research contributes positively to the diffusion of awareness about going green in innovative methods and systems in Jordan's garment industry, and provides suggestions to practitioners.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Journal of Open Innovation: Technology, Market, and Complexity ; ISSN: 2199-8531 ; Volume: 6 ; Year: 2020 ; Issue: 4 ; Pages: 1-20 ; Basel: MDPI

Klassifikation und Themen

• Klassifikation: Management
• Thema: knowledge ; attitude and practice (KAP Model) ; green fashion innovation ; garment industry

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Ahmad, Alaeddin Mohammad Khalaf ; Madi, Yasmeen ; Abuhashesh, Mohammad ; Nusairat, Nawras M. ; Masa'deh, Ra'ed
• Ereignis: Veröffentlichung
• (wer): MDPI
• (wo): Basel
• (wann): 2020

Weitere Informationen

• DOI: doi:10.3390/joitmc6040107
• Handle: http://hdl.handle.net/10419/241493
• Letzte Aktualisierung: 10.03.2025, 11:45 MEZ