Artikel
The influence of consumption values on green purchase intention: A moderated mediation of greenwash perceptions and green trust
Recent years have spotted a majorboost in consumers turning to green consumption due to escalating sustainable development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored in emerging economy. Drawing on the theory of consumption, this research examines the relationship among consumption values, green trust, andgreen purchase intention. Furthermore, this research also assesses the moderating results of greenwash perception on the relationship between consumption values and green trust in the context of China. Surveys were collected from 207 Chinese organic food consumers at different shopping marts. This research appliesthe structuralequation model (SEM) by using Smart PLS 2.0. The study reveals that functional value (quality and price), and social value have significant effects on green trust. Green trust provesto be a significant mediator between the consumption values and green purchase intention. Moreover, greenwash perceptions have a significant moderating effecton the relationship between consumption values involving functional value quality and epistemic value, and green trust. This study offersa new insight by combining green trust and greenwash perceptions with consumption theory. This study urges firms to place attention on the green trust through paying focus on relevant consumption values, which will help them to leverage the green purchase intention.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS) ; ISSN: 2309-8619 ; Volume: 13 ; Year: 2019 ; Issue: 4 ; Pages: 826-848 ; Lahore: Johar Education Society, Pakistan (JESPK)
- Classification
-
Wirtschaft
- Subject
-
consumption values
green trust
greenwash perceptions
green purchase intention
sustainable consumption
- Event
-
Geistige Schöpfung
- (who)
-
Zaidi, Syed Muhammad Minhal Raza
Yifei, Lai
Bhutto, Muhammad Yaseen
Ali, Rizwan
Alam, Fahad
- Event
-
Veröffentlichung
- (who)
-
Johar Education Society, Pakistan (JESPK)
- (where)
-
Lahore
- (when)
-
2019
- Handle
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Zaidi, Syed Muhammad Minhal Raza
- Yifei, Lai
- Bhutto, Muhammad Yaseen
- Ali, Rizwan
- Alam, Fahad
- Johar Education Society, Pakistan (JESPK)
Time of origin
- 2019
Other Objects (12)
Green supply management and green marketing strategy on green purchase intention: SMEs cases
Factors influencing consumers’ purchase intention of green sportswear
Knowing green, buying green: University students green knowledge and green purchase behavior
Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector
The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation
The relationship between strategic human resource management, green innovation and environmental performance: a moderated-mediation model
Green entrepreneurial orientation and environmental performance a moderated mediation perspective of perceived environmental innovation and stakeholder pressure
The influence of eWOM credibility on visit intention: An integrative moderated mediation model
The influence of eWOM credibility on visit intention: An integrative moderated mediation model
The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms
Fuzzy Moderation and Moderated-Mediation Analysis
The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility
Green supply management and green marketing strategy on green purchase intention: SMEs cases
Factors influencing consumers’ purchase intention of green sportswear
Knowing green, buying green: University students green knowledge and green purchase behavior
Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector
The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation
The relationship between strategic human resource management, green innovation and environmental performance: a moderated-mediation model
Green entrepreneurial orientation and environmental performance a moderated mediation perspective of perceived environmental innovation and stakeholder pressure
The influence of eWOM credibility on visit intention: An integrative moderated mediation model
The influence of eWOM credibility on visit intention: An integrative moderated mediation model
The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms
Fuzzy Moderation and Moderated-Mediation Analysis
The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility
Green supply management and green marketing strategy on green purchase intention: SMEs cases
Factors influencing consumers’ purchase intention of green sportswear
Knowing green, buying green: University students green knowledge and green purchase behavior
Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector
The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation
The relationship between strategic human resource management, green innovation and environmental performance: a moderated-mediation model
Green entrepreneurial orientation and environmental performance a moderated mediation perspective of perceived environmental innovation and stakeholder pressure
The influence of eWOM credibility on visit intention: An integrative moderated mediation model
The influence of eWOM credibility on visit intention: An integrative moderated mediation model
The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms
Fuzzy Moderation and Moderated-Mediation Analysis