How Personality Traits Predict Design-Driven Consumer Choices

Abstract: To further understand why a consumer’s choices are influenced by the aesthetic value of products (Hollins & Pugh, 1990; Bloch, 1995; Schmitt & Simonson, 1997), individual differences in design-driven consumer choices must be investigated. Previous empirical work suggests that the extent to which one pays attention and is responsive to the aesthetic value of products (Bloch, Brunel, & Arnold, 2003) and Openness to experience (Sharpe & Ramanaiah, 1999) are both linked with materialism. This study aims to provide new elements to understand why consumers choose and value well-designed products, using the framework of the Big Five model of personality (John & Srivastava, 1999; McCrae & Costa, 1999), focusing more particularly on Openness to experience. 158 adult participants completed the Centrality of Visual Product Aesthetics questionnaire (CVPA; Bloch, Brunel, & Arnold, 2003), along with the Big Five Inventory (BFI; John, 1990; John & Srivastava, 1999). As hypothesized, personality s.... https://ejop.psychopen.eu/index.php/ejop/article/view/523

Angaben zum Objekt

• Standort: Deutsche Nationalbibliothek Frankfurt am Main
• Umfang: Online-Ressource
• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: How Personality Traits Predict Design-Driven Consumer Choices ; volume:8 ; number:4 ; day:30 ; month:11 ; year:2012 ; Europe's journal of psychology ; 8, Heft 4 (30.11.2012)

Beteiligte, Orts- und Zeitangaben

• Urheber: Nils Myszkowski ; Martin Storme

Weitere Informationen

• DOI: 10.5964/ejop.v8i4.523
• URN: urn:nbn:de:101:1-2020101418242710570871
• Rechteinformation: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Letzte Aktualisierung: 14.08.2025, 10:53 MESZ