Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1552-7824
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Eco-friendly product development strategy: antecedents, outcomes, and contingent effects ; volume:44 ; number:6 ; day:7 ; month:1 ; year:2016 ; pages:660-684 ; date:11.2016
Journal of the Academy of Marketing Science / Academy of Marketing Science ; 44, Heft 6 (7.1.2016), 660-684, 11.2016

Creator
Contributor
Leonidou, Constantinos N.
Zeriti, Athina
SpringerLink (Online service)

DOI
10.1007/s11747-015-0470-5
URN
urn:nbn:de:1111-201611066000
Rights
Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 11:00 AM CEST

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