Arbeitspapier
A Market Basket Analysis Based on the Multivariate MNL Model
The following research is guided by the hypothesis, that products chosen on a shopping trip in a supermarket are an indicator of the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as an indicator of a global utility function. More specific: the existence of such a function implies a cross-category dependence of brand choice behavior. It is hypothesized, that the global utility function related to a product bundle is the result of the marketing-mix of the underlying brands. To investigate the determinants of the choice for a certain bundle, a market basket forecast model is adopted from Russel and Petersen (2000) which uses a multivariate logistic function. The target of this paper is to apply a multivariate logistic approach to estimate a market basket model and to make a comparison between the results of the parameter estimates for a Canadian data set with a German one, which leads to a cross-cultural study. To our knowledge the adoption of this model type to a German data set is shown the first time. The estimation technique is derived from models of spatial statistics and will be explained here in much more detail than in Russel and Petersen (2000). The structure of the chosen product categories allow to discover the impact of certain marketing-mix variables and cross national comparison of market basket choice respectively product bundle buying behavior.
- Sprache
-
Englisch
- Erschienen in
-
Series: SFB 373 Discussion Paper ; No. 2003,21
- Klassifikation
-
Wirtschaft
- Thema
-
Market basket analysis
spatial statistics
choice model
Marktforschung
Konsumentenverhalten
Markenartikel
Multivariate Analyse
Konsuminterdependenz
Theorie
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Boztuğ, Yasemin
Hildebrandt, Lutz
- Ereignis
-
Veröffentlichung
- (wer)
-
Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes
- (wo)
-
Berlin
- (wann)
-
2003
- Handle
- URN
-
urn:nbn:de:kobv:11-10050112
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Boztuğ, Yasemin
- Hildebrandt, Lutz
- Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes
Entstanden
- 2003
Ähnliche Objekte (12)
A Market Basket Analysis Based on the Multivariate MNL Model
Multivariate logit and poisson models for market basket analysis
A Market Basket Analysis Conducted with a Multivariate Logit Model
A market basket analysis conducted with a multivariate logit model
Mutual information based clustering of market basket data for profiling users
BASKet BALL
Multivariate statistical modelling based on generalized linear models
Multivariate statistical modelling based on generalized linear models
Copula-Based Factor Models for Multivariate Asset Returns
Copula-based factor models for multivariate asset returns
Multivariate GARCH models
Multivariate volatility models
A Market Basket Analysis Based on the Multivariate MNL Model
Multivariate logit and poisson models for market basket analysis
A Market Basket Analysis Conducted with a Multivariate Logit Model
A market basket analysis conducted with a multivariate logit model
Mutual information based clustering of market basket data for profiling users
BASKet BALL
Multivariate statistical modelling based on generalized linear models
Multivariate statistical modelling based on generalized linear models
Copula-Based Factor Models for Multivariate Asset Returns
Copula-based factor models for multivariate asset returns
Multivariate GARCH models
Multivariate volatility models
A Market Basket Analysis Based on the Multivariate MNL Model
Multivariate logit and poisson models for market basket analysis
A Market Basket Analysis Conducted with a Multivariate Logit Model
A market basket analysis conducted with a multivariate logit model
Mutual information based clustering of market basket data for profiling users
BASKet BALL
Multivariate statistical modelling based on generalized linear models
Multivariate statistical modelling based on generalized linear models
Copula-Based Factor Models for Multivariate Asset Returns
Copula-based factor models for multivariate asset returns
Multivariate GARCH models