Artikel
The views of South African marketers concerning consumer privacy
As part of the transition to democracy, the South African government has expressed its intention to table the Open Democracy Bill, which addresses the Issue of the collection and dissemination of personal information. This bill will, in its present form, severely damage the direct marketing industry in South Africa. A literature review of consumer privacy has been completed. A survey of 246 marketers was undertaken. The results show that there are two distinct clusters, a pro-privacy group and an anti-privacy one. In this article some conclusions are developed that are of interest to policy makers and managers.
- Language
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Englisch
- Bibliographic citation
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Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 31 ; Year: 2000 ; Issue: 4 ; Pages: 156-165 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Higgs-Kleyn, Nicola
Abratt, Russell
Brewer, Rowan
- Event
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Veröffentlichung
- (who)
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African Online Scientific Information Systems (AOSIS)
- (where)
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Cape Town
- (when)
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2000
- DOI
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doi:10.4102/sajbm.v31i4.747
- Handle
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Higgs-Kleyn, Nicola
- Abratt, Russell
- Brewer, Rowan
- African Online Scientific Information Systems (AOSIS)
Time of origin
- 2000
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