Artikel
The views of South African marketers concerning consumer privacy
As part of the transition to democracy, the South African government has expressed its intention to table the Open Democracy Bill, which addresses the Issue of the collection and dissemination of personal information. This bill will, in its present form, severely damage the direct marketing industry in South Africa. A literature review of consumer privacy has been completed. A survey of 246 marketers was undertaken. The results show that there are two distinct clusters, a pro-privacy group and an anti-privacy one. In this article some conclusions are developed that are of interest to policy makers and managers.
- Sprache
-
Englisch
- Erschienen in
-
Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 31 ; Year: 2000 ; Issue: 4 ; Pages: 156-165 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Higgs-Kleyn, Nicola
Abratt, Russell
Brewer, Rowan
- Ereignis
-
Veröffentlichung
- (wer)
-
African Online Scientific Information Systems (AOSIS)
- (wo)
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Cape Town
- (wann)
-
2000
- DOI
-
doi:10.4102/sajbm.v31i4.747
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Higgs-Kleyn, Nicola
- Abratt, Russell
- Brewer, Rowan
- African Online Scientific Information Systems (AOSIS)
Entstanden
- 2000
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