Hochschulschrift
Harnessing facial cues to predict, assess, and increase the effectiveness of communication in marketing
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Maße
-
21 cm
- Umfang
-
X, 177 Seiten
- Sprache
-
Englisch
- Anmerkungen
-
Diagramme
Friedrich-Alexander-Universität Erlangen-Nürnberg, Dissertation, 2018
- Klassifikation
-
Management
- Schlagwort
-
Marketingmanagement
Kommunikationspolitik
Werbewirkung
Emotionale Werbung
Viral Marketing
Markentreue
- Ereignis
-
Veröffentlichung
- (wo)
-
Erlangen, Nürnberg
- (wann)
-
[2018]
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.03.2025, 11:36 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
Entstanden
- [2018]
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