Artikel
Systematic mapping on social media and its relation to business
The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014–2015. To achieve the proposed, the study proceeds in classifying such information and identifying methods to study social media and it’s relation with different marketing associated topics. The research uses a mapping process that uses the database generated from references of Web of Science’s publications during 2014–2015, amounting to 185 articles. The results found that the initial method is a descriptive analysis on the usage of social media as a tool for marketing. Nevertheless, during the past years studies have proposed that social media is becoming more an instrument for marketing and business management.
- Sprache
-
Englisch
- Erschienen in
-
Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 24 ; Year: 2018 ; Issue: 2 ; Pages: 104-113 ; Amsterdam: Elsevier
- Klassifikation
-
Management
Marketing
- Thema
-
Systematic mapping
Social media
Internet
Business
Twitter
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Nicolas Alarcón, Carolina
Urrutia Sepúlveda, Angélica
Valenzuela-Fernández, Leslier
Gil-Lafuente, Jaime
- Ereignis
-
Veröffentlichung
- (wer)
-
Elsevier
- (wo)
-
Amsterdam
- (wann)
-
2018
- DOI
-
doi:10.1016/j.iedeen.2018.01.002
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Nicolas Alarcón, Carolina
- Urrutia Sepúlveda, Angélica
- Valenzuela-Fernández, Leslier
- Gil-Lafuente, Jaime
- Elsevier
Entstanden
- 2018
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