Artikel
Automated Product Suggestions with Needs-based ConƖgurators
Increasingly complex product portfolios make it more relevant than ever to match the right product to the right consumer. We show how needs-based configurators help to optimize consumer's choice processes by providing automated individualized product suggestions.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 37 ; Year: 2020 ; Issue: 5 ; Pages: 34-41
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Hasenmaile-Aspin, Johanna
Scharfenberger, Philipp
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2020
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Hasenmaile-Aspin, Johanna
- Scharfenberger, Philipp
- Thexis Verlag
Time of origin
- 2020
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