Effects of customer relationship management (CRM) implementation on business performance in business to business (B2B) markets in Germany
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Reutlingen, Hochschule Reutlingen, Dissertation, 2020
- Keyword
-
Kundenmanagement
Beziehungsmanagement
Integriertes Management
Business-to-Business-Marketing
Kundenwert
- Event
-
Veröffentlichung
- (where)
-
Reutlingen
- (who)
-
Hochschule Reutlingen
- (when)
-
2020
- Creator
-
Kern, Manuel
- Contributor
-
Ekinci, Yuksel
Viglia, Giampaolo
Schmäh, Marco
- URN
-
urn:nbn:de:bsz:rt2-opus4-41705
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
- 14.08.2025, 10:51 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Kern, Manuel
- Ekinci, Yuksel
- Viglia, Giampaolo
- Schmäh, Marco
- Hochschule Reutlingen
Time of origin
- 2020
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Die Veränderung des Business-to-Business-(B2B)-Marketing bei Automobilzulieferbetrieben durch Strategien der Hersteller und Electronic Business
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