Artikel
The Online Visibility of the Romanian Hotels. Emphasis on the Hotels from the North-East Region of Romania
The purpose of the present research is to analyze the online visibility of Romanian hotel websites and what mistakes are identified once we analyze the hotel content. At the same time we want to provide a complex overview of how Romanian hotels use the Internet for their business. The research method used for creating this article is documentary study and content analysis. We have carried out the content analysis of all hotel websites categorized between 3 to 5 stars in the North-East region of Romania. The main mistakes identified consist in the use of websites just for information purposes, the information are often not up to date which promote hotels that no longer exist, and not allow reservations/payments in real time. Many links and services that apparently exist on the website are inactive.
- Sprache
-
Englisch
- Erschienen in
-
Journal: CES Working Papers ; ISSN: 2067-7693 ; Volume: 7 ; Year: 2015 ; Issue: 2a ; Pages: 545-554 ; Iasi: Alexandru Ioan Cuza University of Iasi, Centre for European Studies
- Klassifikation
-
Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
- Thema
-
hotel
North-East region of Romania
content analyze
website
online visibility
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Maha, Andreea
- Ereignis
-
Veröffentlichung
- (wer)
-
Alexandru Ioan Cuza University of Iasi, Centre for European Studies
- (wo)
-
Iasi
- (wann)
-
2015
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Maha, Andreea
- Alexandru Ioan Cuza University of Iasi, Centre for European Studies
Entstanden
- 2015
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