Artikel
Sustainable marketing strategies: Creating business value by meeting consumer expectation
Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between business sustainability practices and consumers' expectations. To address this gap, the paper proposes a conceptual framework for sustainability strategies that businesses must adopt. The proposed framework can be an important standpoint for businesses to meet consumers' expectations without compromising business value. The paper identified four major sustainable marketing strategies to be integrated into business practices.
- Sprache
-
Englisch
- Erschienen in
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Journal: International Journal of Management, Economics and Social Sciences (IJMESS) ; ISSN: 2304-1366 ; Volume: 7 ; Year: 2018 ; Issue: 2 ; Pages: 186-205 ; Jersey City, NJ: IJMESS International Publishers
- Klassifikation
-
Management
Business Administration: Other
Marketing
- Thema
-
Sustainable marketing strategies
business value
consumer expectations
societal marketing
modern marketing
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Trivedi, Krunal
Trivedi, Pooja
Goswami, Vandana
- Ereignis
-
Veröffentlichung
- (wer)
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IJMESS International Publishers
- (wo)
-
Jersey City, NJ
- (wann)
-
2018
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Trivedi, Krunal
- Trivedi, Pooja
- Goswami, Vandana
- IJMESS International Publishers
Entstanden
- 2018
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