Artikel
Besser einkaufen durch Social Media? Der Einfluss von Social Plugins auf die Qualität von Produktempfehlungen in E-Commerce-Systemen
Recommendation systems are a key functionality in e-commerce environments and play a significant role in improving customer loyalty. The quality of the given recommendations is being influenced especially by the amount and the quality of the personal information about the individual customer that can be processed by the software. Internet users tend to provide this information in social networks like Facebook. This article examines the possibilities that arise if e-commerce systems are connected to Facebook. Software like the Facebook Login allow third-party websites to access personal data that users have shared on Facebook. It is very likely that the usage of Facebook plugins can have a positive influence on recommendation systems in e-commerce environments and may help to improve customer satisfaction and loyalty.
- Language
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Deutsch
- Bibliographic citation
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Journal: Markenbrand ; ISSN: 2195-4933 ; Year: 2015 ; Issue: 4/2015 ; Pages: 20-28 ; Neu-Ulm: Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Wiedenmann, Katja
Botzenhardt, Florian
Ferdinand, Hans-Michael
- Event
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Veröffentlichung
- (who)
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Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
- (where)
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Neu-Ulm
- (when)
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2015
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Wiedenmann, Katja
- Botzenhardt, Florian
- Ferdinand, Hans-Michael
- Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding
Time of origin
- 2015
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