Artikel
Empirical study on flow experience in China tourism e-commerce market
Purpose: While tourism e-commerce develops rapidly in China, these channels are truly new to both web providers and web consumers, understanding the nature of these media attaches greater importance. This study investigates the mediation effects of flow experience on the relationship between motivation and behavior intention in tourism e-commerce. Design/methodology/approach: Based on the technology acceptance model, an empirical study is designed to test this relationship. We estimated the measurement model with 13 manifest indicators and 4 latent constructs by CFA to assess the reliability and validity of the construct measures, then tested hypotheses by OLS regression and a formal three-step mediation procedure. Findings: Overall, the results reveal that trust is incorporated in motivation and play it's role together with other motivations; telepresence and concentration are confirmed in flow experience, and both partially mediated the relationship. Research limitations/implications: This study demonstrates that to improve consumers' usage adoption, marketers should pay much attention to not only consumers' motivation but also the areas such as flow experience. Originality/value: this study takes flow experience as a new perspective to explore China tourism e-commerce, estimates its measurement and tests its roles between motivation and behavior intention.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal of Industrial Engineering and Management (JIEM) ; ISSN: 2013-0953 ; Volume: 8 ; Year: 2015 ; Issue: 2 ; Pages: 349-364 ; Barcelona: OmniaScience
- Klassifikation
-
Management
- Thema
-
tourism e-commerce
flow experience
consumer motivation
mediation
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Wang, Jianling
Wang, Meng
Wu, Junyan
- Ereignis
-
Veröffentlichung
- (wer)
-
OmniaScience
- (wo)
-
Barcelona
- (wann)
-
2015
- DOI
-
doi:10.3926/jiem.1393
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Wang, Jianling
- Wang, Meng
- Wu, Junyan
- OmniaScience
Entstanden
- 2015
Ähnliche Objekte (12)
On the analysis of building a public information platform based on e-Commerce for coal logistics
Channel selection in e-commerce age: A strategic analysis of co-op advertising models
A conceptual model of medical tourism service supply chain
Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP
Bibliometric study of the reverse salient concept
Green competitiveness research on Chinese automotive enterprises
Inventory management performance in machine tool SMEs: What factors do influence them?
Reverse logistics: RFID the key to optimality
The impact of commercial open source software on proprietary software producers and social welfare
A unifying process capability metric
An inventory model of instantaneous deteriorating items with controllable deterioration rate for time dependent demand and holding cost
ISO 14001:2015: An improved tool for sustainability
On the analysis of building a public information platform based on e-Commerce for coal logistics
Channel selection in e-commerce age: A strategic analysis of co-op advertising models
A conceptual model of medical tourism service supply chain
Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP
Bibliometric study of the reverse salient concept
Green competitiveness research on Chinese automotive enterprises
Inventory management performance in machine tool SMEs: What factors do influence them?
Reverse logistics: RFID the key to optimality
The impact of commercial open source software on proprietary software producers and social welfare
A unifying process capability metric
An inventory model of instantaneous deteriorating items with controllable deterioration rate for time dependent demand and holding cost
ISO 14001:2015: An improved tool for sustainability
On the analysis of building a public information platform based on e-Commerce for coal logistics
Channel selection in e-commerce age: A strategic analysis of co-op advertising models
A conceptual model of medical tourism service supply chain
Evaluation of customer oriented success factors in mobile commerce using fuzzy AHP
Bibliometric study of the reverse salient concept
Green competitiveness research on Chinese automotive enterprises
Inventory management performance in machine tool SMEs: What factors do influence them?
Reverse logistics: RFID the key to optimality
The impact of commercial open source software on proprietary software producers and social welfare
A unifying process capability metric
An inventory model of instantaneous deteriorating items with controllable deterioration rate for time dependent demand and holding cost