Artikel
Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
The aim of the research is to investigate the network of local fruit and vegetable products from "farm to fork", to uncover the hidden processes in traceability and to advise innovations in the retailing system to improve the competitiveness of the sector. Traceability is an ability to track any food that will be consumed throughout the processes of production, processing and distribution. The research investigates what the customer knows about the origin and treatments of purchased products and what further information would satisfy the consumer. The study explores the flow of information amongst the chain members: producers, wholesalers, small-scale retailers, and customers. Based on interviews and questionnaires, regression analysis and ordinal regression procedure were performed. Innovative solutions to make the retailing competitive should be aligned with the precise knowledge of the consumer. The results of the research show that deficiencies in data collection, data erosion, low level of cooperation of supply chain partners, not paying more attention for more detailed information, and inadequate control are the main problems of the traceability in fruit and vegetable chains.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Amfiteatru Economic Journal ; ISSN: 2247-9104 ; Volume: 17 ; Year: 2015 ; Issue: 39 ; Pages: 676-691 ; Bucharest: The Bucharest University of Economic Studies
- Klassifikation
-
Wirtschaft
Marketing and Advertising: Other
- Thema
-
retailing
competitiveness
innovation
traceability
local fruit and vegetable supply chain
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Pakurár, Miklós
Kovács, Sándor
Popp, József
Vántus, András
- Ereignis
-
Veröffentlichung
- (wer)
-
The Bucharest University of Economic Studies
- (wo)
-
Bucharest
- (wann)
-
2015
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Pakurár, Miklós
- Kovács, Sándor
- Popp, József
- Vántus, András
- The Bucharest University of Economic Studies
Entstanden
- 2015
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