Journal article | Zeitschriftenartikel
The effect of anwering in a preferred versus a non-preferred survey mode on measurement
"Previous research has shown that offering respondents their preferred mode can increase response rates, but the effect of doing so on how respondents process and answer survey questions (i.e., measurement) is unclear. In this paper, we evaluate whether changes in question format have different effects on data quality for those responding in their preferred mode than for those responding in a non-preferred mode for three question types (multiple answer, open-ended, and grid). Respondents were asked about their preferred mode in a 2008 survey and were recontacted in 2009. In the recontact survey, respondents were randomly assigned to one of two modes such that some responded in their preferred mode and others did not. They were also randomly assigned to one of two questionnaire forms in which the format of individual questions was varied. On the multiple answer and open-ended items, those who answered in a non-preferred mode seemed to take advantage of opportunities to satisfice when the question format allowed or encouraged it (e.g., selecting fewer items in the check-all than the forced-choice format and being more likely to skip the open-ended item when it had a larger answer box), while those who answered in a preferred mode did not. There was no difference on a grid formatted item across those who did and did not respond by their preferred mode, but results indicate that a fully labeled grid reduced item missing rates vis-à-vis a grid with only column heading labels. Results provide insight into the effect of tailoring to mode preference on commonly used questionnaire design features." (author's abstract)
- Alternative title
-
Der Effekt des Antwortens in einer bevorzugten oder nicht bevorzugten Umfrage auf die Messung
- ISSN
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1864-3361
- Extent
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Seite(n): 137-152
- Language
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Englisch
- Notes
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Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Bibliographic citation
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Survey Research Methods, 8(3)
- Subject
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Sozialwissenschaften, Soziologie
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Umfrageforschung
Antwortverhalten
- Event
-
Geistige Schöpfung
- (who)
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Smyth, Jolene
Olson, Kristen
Kasabian, Alian
- Event
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Veröffentlichung
- (where)
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Deutschland
- (when)
-
2014
- DOI
- Last update
-
21.06.2024, 4:27 PM CEST
Data provider
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. If you have any questions about the object, please contact the data provider.
Object type
- Zeitschriftenartikel
Associated
- Smyth, Jolene
- Olson, Kristen
- Kasabian, Alian
Time of origin
- 2014
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Kardiovaskuläre Phänotypisierung von Lipoma preferred partner-Knockoutmäusen
Preferred answer sets for extended logic programs
Preferred field of study and academic performance
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Erfolgsfaktor Kundenbindungsprogramm? : am Fallbeispiel Starwood Preferred Guest