- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
1 Online-Ressource.
- Sprache
-
Englisch
- Erschienen in
-
(In)attention to attractive brand alternatives ; day:4 ; month:10 ; year:2024 ; pages:1-13
Marketing letters ; (4.10.2024), 1-13
- Urheber
-
Brick, Danielle J.
Thomas, Veronica L.
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
-
10.1007/s11002-024-09752-4
- URN
-
urn:nbn:de:101:1-2412202102517.863694219447
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:23 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Brick, Danielle J.
- Thomas, Veronica L.
- SpringerLink (Online service)
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