Konferenzbeitrag
Arts in Development of Tourist Experiences
The paper presents theoretical and practical aspects of the impact of arts on tourist experiences. The paper will analyse both theoretical and practical aspects of experience marketing of art's events on tourist experiences. In empirical research, the paper will present results about the segmentation of target groups of tourists who choose a tourist destination on the basis of arts events, as well as their satisfaction with arts events, exhibitions, concerts, theatres events, literary events at the time happened in the chosen destination. Results of research about tourist's satisfaction would be important for further research on the development of a tourist destination as a brand. Social media, blog, post have an impact on the development of tourist experiences, based on art experiences.
- Language
-
Englisch
- Bibliographic citation
-
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020 ; Year: 2020 ; Pages: 1-8 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Classification
-
Wirtschaft
Relation of Economics to Other Disciplines
- Subject
-
tourism
arts
culture
experience marketing
holistic marketing
marketing strategies
- Event
-
Geistige Schöpfung
- (who)
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Janičić, Radmila
- Event
-
Veröffentlichung
- (who)
-
IRENET - Society for Advancing Innovation and Research in Economy
- (where)
-
Zagreb
- (when)
-
2020
- Handle
- Last update
-
10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Janičić, Radmila
- IRENET - Society for Advancing Innovation and Research in Economy
Time of origin
- 2020
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