Coordination in a franchise channel

Artikel

This study aimed to replicate in South Africa a survey by Guiltinan et Bl (1980) on the effect on coordination in a franchise channel of: Franchise authority; franchise influence; helpfulness of communications; automony; and uncertainty. The results will be of value to both franchisors and franchisees. In addition the results in South Africa are very similar to the United States study. This has important implications for United States companies wanting to expand their operations to South Africa.Hierdie studie was gerig op die replikasie van 'n opname deur Guiltinan et Bl (1980) oor die effek op koOrdinasie in 'n agentskapskanaal van: Agentskapsgesag; agentskapsinvloed; behulpsaamheid van kommunikasies; outonomie; en onsekerheid. Die bevindinge is van belang vir beide verteenwoordigdes en verteenwoordigers. Daarbenewens is die resultate vir Suid-Afrika bale soortgelyk aan die van die Verenigde State-studie. Hierdie het belangrike implikasies vir VSA-maatskappye wat hul belange na Suid-Afrika wil uitbrei.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 15 ; Year: 1984 ; Issue: 3 ; Pages: 150-154 ; Cape Town: African Online Scientific Information Systems (AOSIS)

Classification and Topics

• Classification: Management

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Abratt, R. ; Lindenberg, M. H.
• Event: Veröffentlichung
• (who): African Online Scientific Information Systems (AOSIS)
• (where): Cape Town
• (when): 1984

Further information

• DOI: doi:10.4102/sajbm.v15i3.1120
• Handle: http://hdl.handle.net/10419/217865
• Last update: 10.03.2025, 11:42 AM CET