Artikel
Polish nightclubs and bars: Management insights into what customers really want
This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the industry's main target market age group. This data was then subjected to a frequency analysis in SPSS in order to identify those elements that were most preferred by the majority of respondents in Poland. Our findings point to the significant preferences of Polish club-goers, indicating importance of various elements of the servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer decisions to enter a venue.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal for East European Management Studies ; ISSN: 0949-6181 ; Volume: 13 ; Year: 2008 ; Issue: 2 ; Pages: 154-169 ; Mering: Rainer Hampp Verlag
- Klassifikation
-
Management
- Thema
-
Servicescape
Nightclubs
bars
Customer attitudes
students
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Skinner, Heather
Kubacki, Krzysztof
Parfitt, Scott
Moss, Gloria
- Ereignis
-
Veröffentlichung
- (wer)
-
Rainer Hampp Verlag
- (wo)
-
Mering
- (wann)
-
2008
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Skinner, Heather
- Kubacki, Krzysztof
- Parfitt, Scott
- Moss, Gloria
- Rainer Hampp Verlag
Entstanden
- 2008
Ähnliche Objekte (12)
Managing customers relationships in Slovenian companies
Leadership by customers? New roles of service companies' customers
Comments on the case study The Pilkington Sandoglass case a British - Polish joint venture
Comments on the case study The Pilkington Sandoglass case a British - Polish joint venture
Do women want to break the glass ceiling? A study of their career orientations and gender identity in the Netherlands
The dynamics of change in a privatised Polish state owned enterprise: An analysis of the human resource management implications
The Pilkington Sandoglass case: A British-Polish joint venture
Multinationals’ HRM policies and practices : do national institutions in less developed countries really matter?
Best practice diffusion in a Polish National Investment Fund (NIF): A comparative study from an institutional theory perspective
What do talents want? Work expectations in India, China, and Germany
Tell me what you want, what you really, really want
A new era of value selling : what customers really want and how to respond
Managing customers relationships in Slovenian companies
Leadership by customers? New roles of service companies' customers
Comments on the case study The Pilkington Sandoglass case a British - Polish joint venture
Comments on the case study The Pilkington Sandoglass case a British - Polish joint venture
Do women want to break the glass ceiling? A study of their career orientations and gender identity in the Netherlands
The dynamics of change in a privatised Polish state owned enterprise: An analysis of the human resource management implications
The Pilkington Sandoglass case: A British-Polish joint venture
Multinationals’ HRM policies and practices : do national institutions in less developed countries really matter?
Best practice diffusion in a Polish National Investment Fund (NIF): A comparative study from an institutional theory perspective
What do talents want? Work expectations in India, China, and Germany
Tell me what you want, what you really, really want
A new era of value selling : what customers really want and how to respond
Managing customers relationships in Slovenian companies
Leadership by customers? New roles of service companies' customers
Comments on the case study The Pilkington Sandoglass case a British - Polish joint venture
Comments on the case study The Pilkington Sandoglass case a British - Polish joint venture
Do women want to break the glass ceiling? A study of their career orientations and gender identity in the Netherlands
The dynamics of change in a privatised Polish state owned enterprise: An analysis of the human resource management implications
The Pilkington Sandoglass case: A British-Polish joint venture
Multinationals’ HRM policies and practices : do national institutions in less developed countries really matter?
Best practice diffusion in a Polish National Investment Fund (NIF): A comparative study from an institutional theory perspective
What do talents want? Work expectations in India, China, and Germany
Tell me what you want, what you really, really want