Buchbeitrag
Functional and communicative features of advertising in the press
In the present article I have decided to focus on the analysis of one of the most "traditional", but still fast-developing and ever-changing type of advertising – on the analysis of advertising in the press. The more my colleagues, students, and I try to analyse, scrutinise and describe particular aspects of advertising, the more obvious it is that to make this analysis authentic and reliable from the theoretical point of view and important from the practical point of view, it is necessary to suggest a universal approach to the study.
- Language
-
Deutsch
- Subject
-
Deutsch
Englisch
Werbesprache
Fachsprache
Stilistik
Textlinguistik
Presse
Massenmedien
Germanische Sprachen; Deutsch
- Event
-
Geistige Schöpfung
- (who)
-
Ksenzenko, Oksana A.
- (when)
-
2013
- Event
-
Veröffentlichung
- (who)
-
Mannheim : Institut für Deutsche Sprache
- URN
-
urn:nbn:de:bsz:mh39-6689
- Last update
-
06.03.2025, 9:00 AM CET
Data provider
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Leibniz-Institut für Deutsche Sprache - Bibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Buchbeitrag
Associated
- Ksenzenko, Oksana A.
- Mannheim : Institut für Deutsche Sprache
Time of origin
- 2013
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