Arbeitspapier
Datengetriebenes Targeting
Das Ziel der Arbeit ist es herauszufinden, welche Targeting-Techniken von Social Media-Plattformen angeboten werden und somit einen Überblick über die verschiedenen Möglichkeiten zugeben, die Unternehmen im Bereich Social Media-Advertising haben.
- Language
-
Deutsch
- Bibliographic citation
-
Series: Arbeitspapiere für Marketing und Management ; No. 49
- Classification
-
Management
- Subject
-
Datenmanagement
Kundendaten
Trackingverfahren
- Event
-
Geistige Schöpfung
- (who)
-
Bauert, Sarah
- Event
-
Veröffentlichung
- (who)
-
Hochschule Offenburg, Fakultät Medien
- (where)
-
Offenburg
- (when)
-
2020
- Handle
- URN
-
urn:nbn:de:bsz:ofb1-opus4-50610
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Bauert, Sarah
- Hochschule Offenburg, Fakultät Medien
Time of origin
- 2020
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