Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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2198-0802
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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online resource.
- Erschienen in
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Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs? ; volume:8 ; number:1 ; day:5 ; month:10 ; year:2021 ; pages:1-22 ; date:12.2021
Fashion and Textiles ; 8, Heft 1 (5.10.2021), 1-22, 12.2021
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
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10.1186/s40691-021-00270-9
- URN
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urn:nbn:de:101:1-2021103110393858215789
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:30 MESZ
Datenpartner
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Beteiligte
- Lau, Oiyan
- Ki, Chung-Wha (Chloe)
- SpringerLink (Online service)
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