Artikel
Clustering Kruger National Park visitors based on interpretation
Interpretation is considered to be an important educational tool that not only addresses visitors' expectations but also contributes to national parks' conservation purposes. This study segmented the Kruger National Park's visitors based on expected interpretation services and revealed four clusters that differed based on their expected and experienced interpretation services as well as their motivational aspects. This study's distinct contribution is the alternative segmentation approach which revealed the viability of the expected interpretation variable to use for ecotourism segmentation purposes. This study not only assists the Kruger National Park to appropriately address interpretation services but also aids other ecotourism destinations.
- Language
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Englisch
- Bibliographic citation
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Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 47 ; Year: 2016 ; Issue: 2 ; Pages: 75-88 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Botha, E.
Saayman, M.
Kruger, M.
- Event
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Veröffentlichung
- (who)
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African Online Scientific Information Systems (AOSIS)
- (where)
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Cape Town
- (when)
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2016
- DOI
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doi:10.4102/sajbm.v47i2.62
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Botha, E.
- Saayman, M.
- Kruger, M.
- African Online Scientific Information Systems (AOSIS)
Time of origin
- 2016
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