Hochschulschrift
Managing TV brands with social media : an empirical analysis of television series brands
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658142933
3658142936
- Dimensions
-
21 cm
- Extent
-
XXI, 303 Seiten
- Language
-
Englisch
- Notes
-
Diagramme
Johannes Gutenberg-Universität Mainz, Dissertation, 2015
- Keyword
-
Fernsehserie
Fernsehprogramm
Markenpolitik
Online-Marketing
Social Media
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Springer VS
- (when)
-
[2016]
- Creator
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:56 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Berz, Jennifer
- Springer Fachmedien Wiesbaden
- Springer VS
Time of origin
- [2016]
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