The Relationship Between University Research And The Marketability Of Universities

Artikel

As universities are presently involved in a world-wide competition for students, and, implicitly, for markets in which to sell their services, the issue of the advantages research brings, transformed in market share increase, becomes an issue for university management. The paper examines, comparatively, the profitability of basic and applied research in terms of strengthening the market position of a university actively involved in one type of research or in both at a time. Well developed indicators to measure the relationship between research activity and prestige, on the one hand, social capital, on the other, and we will correlate these two research outcomes with the university market share and competitive advantage. The interest a university has to invest in its research activities has a market feedback, which provides a sense of involvement for practical reasons, and that goes beyond the bare purpose of reporting results .

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Amfiteatru Economic Journal ; ISSN: 2247-9104 ; Volume: 13 ; Year: 2011 ; Issue: 30 ; Pages: 544-554 ; Bucharest: The Bucharest University of Economic Studies

Classification and Topics

• Classification: Wirtschaft ; Higher Education; Research Institutions ; Single Equation Models; Single Variables: Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes ; Corporate Culture; Diversity; Social Responsibility
• Subject: entrepreneurial university ; performance ratios ; basic and applied research

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Vasilache, Simona ; Dima, Alina Mihaela ; Dan, Mihaela
• Event: Veröffentlichung
• (who): The Bucharest University of Economic Studies
• (where): Bucharest
• (when): 2011

Further information

• Handle: http://hdl.handle.net/10419/168735
• Last update: 10.03.2025, 11:43 AM CET