Artikel

How do potential applicants make sense of employer brands?

Language
Englisch

Bibliographic citation
Journal: Schmalenbach Journal of Business Research (SBUR) ; ISSN: 2366-6153 ; Volume: 73 ; Year: 2021 ; Issue: 1 ; Pages: 47-73

Classification
Management
Subject
Employer Branding
Sensemaking
Employer image
Employer attractiveness

Event
Geistige Schöpfung
(who)
Auer, Manfred
Edlinger, Gabriela
Mölk, Andreas
Event
Veröffentlichung
(who)
Springer
(where)
Heidelberg
(when)
2021

DOI
doi:10.1007/s41471-021-00107-7
Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Artikel

Associated

  • Auer, Manfred
  • Edlinger, Gabriela
  • Mölk, Andreas
  • Springer

Time of origin

  • 2021

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