Labeling food safety attributes: To inform or not to inform?

Artikel

We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers' willingness to pay for beef products with these different food safety labeling cues. Empirical results from a survey of grocery shoppers in a Midwestern city in the USA show that more than two thirds of respondents who received a label with unsubstantiated food safety claims chose this option and were willing to pay the highest price premium for it, compared to the less preferred labeling options that provided information to support food safety claims.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Agricultural and Food Economics ; ISSN: 2193-7532 ; Volume: 7 ; Year: 2019 ; Issue: 1 ; Pages: 1-21 ; Heidelberg: Springer

Classification and Topics

• Classification: Wirtschaft ; Consumer Economics: Empirical Analysis ; Agricultural Markets and Marketing; Cooperatives; Agribusiness ; Agricultural Policy; Food Policy
• Subject: Food labels ; Ground beef ; Survey ; Vaccines against E. coli ; Willingness to pay

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Britwum, Kofi ; Yiannaka, Amalia
• Event: Veröffentlichung
• (who): Springer
• (where): Heidelberg
• (when): 2019

Further information

• DOI: doi:10.1186/s40100-019-0123-y
• Handle: http://hdl.handle.net/10419/240239
• Last update: 10.03.2025, 11:42 AM CET