Arbeitspapier

Drinking and protecting: a market approach to the preservation of cork oak landscapes

With the availability of new techniques to close wine bottles avoiding the risk of “corky” taste the tradition of closing wine bottles with cork stoppers is on the retreat. As a consequence the Mediterranean cork oak forests with their rich biodiversity are endangered since their cultivation is not profitable anymore. This paper explores the viability of a market approach to the preservation of these ecologically valuable landscapes. In an internet-based Contingent Valuation survey we assess wine consumers' willingness to pay a higher price for wine bottles closed with high-quality cork stoppers instead of buying wine with alternative stoppers in order to preserve the cork oak landscapes. We find that though many wine consumers have experience with tainted wine they are, nevertheless, willing to buy wine with (highquality) cork stoppers at higher prices. Their average WTP is, however, not sufficient to cover the additional costs of these stoppers. Thus, we propose a financing mix of market returns and government subsidies for preserving the cork oaks. As a precondition for this market approach to be successful bottles with high-quality cork stoppers must be clearly identifiable in the shops, and consumers must be informed about the ecological consequences of supporting the cork production.

Language
Englisch

Bibliographic citation
Series: FZID Discussion Paper ; No. 12-2010

Classification
Wirtschaft
Renewable Resources and Conservation: Issues in International Trade
Valuation of Environmental Effects
Ecological Economics: Ecosystem Services; Biodiversity Conservation; Bioeconomics; Industrial Ecology
Subject
Provision of public goods
cost-benefit analysis
Contingent Valuation
cork oak landscapes
Korkwaren
Wald
Biodiversität
Naturschutz
Willingness to pay
Wein
Konsumentenverhalten
Deutschland

Event
Geistige Schöpfung
(who)
Ahlheim, Michael
Frör, Oliver
Event
Veröffentlichung
(who)
Universität Hohenheim, Forschungszentrum Innovation und Dienstleistung (FZID)
(where)
Stuttgart
(when)
2010

Handle
URN
urn:nbn:de:bsz:100-opus-4287
Last update
10.03.2025, 11:41 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Ahlheim, Michael
  • Frör, Oliver
  • Universität Hohenheim, Forschungszentrum Innovation und Dienstleistung (FZID)

Time of origin

  • 2010

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