Artikel

Indirect Network Effect and Spillover Effect in Food Delivery Platforms

I analyze how the food delivery market's indirect network effect and spillover effect influence the spread of food delivery platforms in different counties. This study finds that there is a positive local indirect network effect and a positive spillover effect in the adoption of the platform by examining the food delivery platform market in South Korea as of 2020. As food delivery platforms secure consumers who use them, more restaurants on the other side of a two-sided market adopt such platforms (indirect network effect). The spillover effect would allow other restaurants in a region to become more likely to adopt food delivery platforms if there are a greater number of restaurants in the region that use such platforms. This study contributes to the comprehension of technology diffusion and the marketing strategies of platform providers by providing empirical evidence of both effects.

Sprache
Englisch

Erschienen in
Journal: KDI Journal of Economic Policy ; ISSN: 2586-4130 ; Volume: 44 ; Year: 2022 ; Issue: 4 ; Pages: 25-42 ; Sejong: Korea Development Institute (KDI)

Klassifikation
Wirtschaft
Retail and Wholesale Trade; e-Commerce
Postal and Delivery Services
Transactional Relationships; Contracts and Reputation; Networks
Thema
Network Effect
Spillover Effect
Food Delivery Platforms
COVID-19
South Korea

Ereignis
Geistige Schöpfung
(wer)
Lee, Gong
Ereignis
Veröffentlichung
(wer)
Korea Development Institute (KDI)
(wo)
Sejong
(wann)
2022

DOI
doi:10.23895/kdijep.2022.44.4.25
Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

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Objekttyp

  • Artikel

Beteiligte

  • Lee, Gong
  • Korea Development Institute (KDI)

Entstanden

  • 2022

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