Arbeitspapier

The right look: Conservative politicians look better and voters reward it

Since good-looking politicians win more votes, a beauty advantage for politicians on the left or on the right is bound to have political consequences. We show that politicians on the right look more beautiful in Europe, the United States and Australia. Our explanation is that beautiful people earn more, which makes them less inclined to support redistribution. Accordingly, our model predicts that voters use beauty as a cue for conservatism when they do not know much about candidates and that politicians on the right benefit more from beauty in low-information elections. Evidence from real and experimental elections confirms both predictions.

Language
Englisch

Bibliographic citation
Series: Munich Discussion Paper ; No. 2015-10

Classification
Wirtschaft
Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
Public Sector Labor Markets
Labor Discrimination: General
Subject
Beauty
Elections
Political candidates
Appearance
Ideology
Parties

Event
Geistige Schöpfung
(who)
Berggren, Niclas
Jordahl, Henrik
Poutvaara, Panu
Event
Veröffentlichung
(who)
Ludwig-Maximilians-Universität München, Volkswirtschaftliche Fakultät
(where)
München
(when)
2015

DOI
doi:10.5282/ubm/epub.24882
Handle
URN
urn:nbn:de:bvb:19-epub-24882-7
Last update
10.03.2025, 11:42 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Berggren, Niclas
  • Jordahl, Henrik
  • Poutvaara, Panu
  • Ludwig-Maximilians-Universität München, Volkswirtschaftliche Fakultät

Time of origin

  • 2015

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