Arbeitspapier

The looks of a winner: beauty, gender, and electoral success

We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1,929 Finnish political candidates from 10,011 respondents (of which 3,708 were Finnish). An increase in beauty by one standard deviation is associated with an increase of 17–20 percent in the number of votes for the average non-incumbent candidate. The relationship is virtually always statistically significant for female candidates, and in most specifications also for male candidates.

Language
Englisch

Bibliographic citation
Series: CESifo Working Paper ; No. 2002

Classification
Wirtschaft
Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
Public Sector Labor Markets
Subject
Ästhetik
Geschlecht
Politiker
Wahlverhalten
Finnland

Event
Geistige Schöpfung
(who)
Berggren, Niclas
Jordahl, Henrik
Poutvaara, Panu
Event
Veröffentlichung
(who)
Center for Economic Studies and ifo Institute (CESifo)
(where)
Munich
(when)
2007

Handle
Last update
10.03.2025, 11:45 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Berggren, Niclas
  • Jordahl, Henrik
  • Poutvaara, Panu
  • Center for Economic Studies and ifo Institute (CESifo)

Time of origin

  • 2007

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