Artikel
Making yourself heard at the customer again – how songwriting facilities sucessfull storytelling
As the quote above from Philip Pullman, a British writer, highlights, it is innate to human behavior that we are keen on telling as well as listening to stories. Stories not only enable us to better store and retrieve information (Fournier 1998). Even more critically, they also result in "proper pleasure" being cathartic (Holt 2003).
- Sprache
-
Englisch
- Erschienen in
-
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 33 ; Year: 2016 ; Issue: 1 ; Pages: 32-37
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Fischer, Peter Mathias
Flecker, Johannes
- Ereignis
-
Veröffentlichung
- (wer)
-
Thexis Verlag
- (wo)
-
St.Gallen
- (wann)
-
2016
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Fischer, Peter Mathias
- Flecker, Johannes
- Thexis Verlag
Entstanden
- 2016
Ähnliche Objekte (12)
Tini Largegarden : how I heard it, lived, saw and became again
Mark Heard
We Have Been Heard (We have been heard)
Zeichnung Gerald Heard
Heard in Norfolk
„I was separated from my family … never heard a word from them again“ Frühe Erinnerungen von Child Survivors
Brand Yourself : Personal Branding leicht gemacht: mit Storytelling, Positionierung und cleverer Kommunikation zur starken Personenmarke
Storytelling
Storytelling
Storytelling
Storytelling
again and again...
Tini Largegarden : how I heard it, lived, saw and became again
Mark Heard
We Have Been Heard (We have been heard)
Zeichnung Gerald Heard
Heard in Norfolk
„I was separated from my family … never heard a word from them again“ Frühe Erinnerungen von Child Survivors
Brand Yourself : Personal Branding leicht gemacht: mit Storytelling, Positionierung und cleverer Kommunikation zur starken Personenmarke
Storytelling
Storytelling
Storytelling
Storytelling
again and again...
Tini Largegarden : how I heard it, lived, saw and became again
Mark Heard
We Have Been Heard (We have been heard)
Zeichnung Gerald Heard
Heard in Norfolk
„I was separated from my family … never heard a word from them again“ Frühe Erinnerungen von Child Survivors
Brand Yourself : Personal Branding leicht gemacht: mit Storytelling, Positionierung und cleverer Kommunikation zur starken Personenmarke
Storytelling
Storytelling
Storytelling
Storytelling