Importancia del sitio web en la banca online: Influencia sobre la conianza

Artikel

This paper examines the impact of the quality of the financial website in the generation of trust that users of the Internet developed into the canal. With this purpose, we discuss the hypothesis that establishes a relationship between both constructs and that it will allow to verify if the design, navigation structure and the information contained on the site favor in the user the appearance of the confidence online, understood this in terms of reliability and safety and privacy. For contrast we have formulated a causal model.

Object Details

• Language: Spanisch

References and Relationships

• Bibliographic citation: Journal: Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) ; ISSN: 1135-2523 ; Volume: 16 ; Year: 2010 ; Issue: 3 ; Pages: 85-106 ; Amsterdam: Elsevier

Classification and Topics

• Classification: Wirtschaft ; Marketing
• Subject: website quality ; trust ; Internet ; financial institution ; structural equations

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): López Miguens, M. J. ; Rodríguez Comesaña, L. ; González Vázquez, E.
• Event: Veröffentlichung
• (who): Elsevier
• (where): Amsterdam
• (when): 2010

Further information

• DOI: doi:10.1016/S1135-2523(12)60036-7
• Handle: http://hdl.handle.net/10419/54520
• Last update: 10.03.2025, 11:45 AM CET