Arbeitspapier

Consumer Search and Prices in the Automobile Market

In many markets consumers have imperfect information about the utility they derive from the products that are on offer and need to visit stores to find the product that is the most preferred. This paper develops a discrete-choice model of demand with optimal consumer search. Consumers first choose which products to search; then, once they learn the utility they get from the searched products, they choose which product to buy, if any. The set of products searched is endogenous and consumer specific. Therefore imperfect substitutability across products does not only arise from variation in their characteristics but also from variation in the costs of searching them. We apply the model to the automobile industry. Our search cost estimate is highly significant and indicates that consumers conduct a limited amount of search. Estimates of own- and cross-price elasticities are lower and markups are higher than if we assume consumers have full information.

Sprache
Englisch

Erschienen in
Series: Tinbergen Institute Discussion Paper ; No. 15-033/VII

Klassifikation
Wirtschaft
Semiparametric and Nonparametric Methods: General
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Oligopoly and Other Imperfect Markets
Thema
consumer search
differentiated products
demand and supply
automobiles

Ereignis
Geistige Schöpfung
(wer)
Moraga-González, José Luis
Sándor, Zsolt
Wildenbeest, Matthijs R.
Ereignis
Veröffentlichung
(wer)
Tinbergen Institute
(wo)
Amsterdam and Rotterdam
(wann)
2015

Handle
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Moraga-González, José Luis
  • Sándor, Zsolt
  • Wildenbeest, Matthijs R.
  • Tinbergen Institute

Entstanden

  • 2015

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