Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1552-7824
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
-
online resource.
- Erschienen in
-
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores ; day:20 ; month:4 ; year:2022 ; pages:1-21
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (20.4.2022), 1-21
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
-
10.1007/s11747-022-00861-y
- URN
-
urn:nbn:de:101:1-2022070307092384407194
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
- 15.08.2025, 07:29 MESZ
Datenpartner
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Beteiligte
- Henkel, Laura
- Toporowski, Waldemar
- SpringerLink (Online service)
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