Artikel
Like It or Not: When Corporate Social Responsibility Does Not Attract Potential Applicants
Companies increasingly recognize the importance of communicating corporate social responsibility (CSR) including their engagement toward employees, the community, the environment and other stakeholder groups to attract applicants. The positive findings on the effect of CSR on applicants' reactions are commonly based on the assumption that companies send a clear signal about their commitment to CSR. However, communication is always contextualized and has become more ambiguous through the increased availability of information online. External stakeholders including actual and potential applicants are confronted with inconsistencies between the way companies communicate CSR activities and their overall CSR performance. Drawing on signaling theory, this article raises the question of how the interaction between strong CSR communication and low CSR performance influences organizational attractiveness. We propose that low CSR performance dampens the effect of CSR communication on organizational attractiveness. Hence, the inconsistency between CSR communication and CSR performance decreases organizational attractiveness. To test our hypotheses, we scraped 67,189 posts published on corporate Facebook career pages by 58 Fortune 500 companies from the time they began their respective career page until June 2018. Surprisingly, our results show that a low CSR performance strengthens the effect of CSR communication on organizational attractiveness. Thus, inconsistencies between CSR communication and CSR performance seem to lead to positive evaluations among applicants.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal of Business Ethics ; ISSN: 1573-0697 ; Volume: 178 ; Year: 2021 ; Issue: 1 ; Pages: 105-127 ; Dordrecht: Springer Netherlands
- Klassifikation
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Sozialwissenschaften, Soziologie, Anthropologie
- Thema
-
Corporate social responsibility
Potential applicants
Organizational attractiveness
Corporate social responsibility performance
Signaling theory
Inconsistency
Social media
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Jakob, Eva Alexandra
Steinmetz, Holger
Wehner, Marius Claus
Engelhardt, Christina
Kabst, Rüdiger
- Ereignis
-
Veröffentlichung
- (wer)
-
Springer Netherlands
- (wo)
-
Dordrecht
- (wann)
-
2021
- DOI
-
doi:10.1007/s10551-021-04960-8
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Jakob, Eva Alexandra
- Steinmetz, Holger
- Wehner, Marius Claus
- Engelhardt, Christina
- Kabst, Rüdiger
- Springer Netherlands
Entstanden
- 2021
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