Process based strategic planning
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material. TOC:The idea of strategic planning.- The process of strategic planning and the resulting documents.- Strategy project planning and strategic analysis.- Developing corporate strategies.- Developing business strategies.- Defining the implementation measures and assessing and approving the strategies
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783540235712
354023571X
- Maße
-
24 cm
- Umfang
-
XXIV, 380 S.
- Ausgabe
-
3. ed.
- Sprache
-
Englisch
- Anmerkungen
-
graph. Darst.
Literaturverz. S. 375 - 380
- Klassifikation
-
Management
- Schlagwort
-
Unternehmensplanung
Strategische Planung
- Ereignis
-
Veröffentlichung
- (wo)
-
Berlin, Heidelberg, New York
- (wer)
-
Springer
- (wann)
-
2005
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:15 MESZ
Datenpartner
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Grünig, Rudolf
- Kühn, Richard
- Springer
Entstanden
- 2005
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