The Computer Generation's Willingness to Pay for Originals when Pirates are Present – A CV study

Arbeitspapier

A contingent valuation method is applied to study subjects' willingness to pay for originals when illegal copies are freely available. The subjects consisted of 234 Swedish undergraduate students from the "computer generation". Only 2% of the "normal" (and 0% of the "elite") students were willing to pay the retail price for the original. However, the majority was prepared to pay a non-negligible amount for the original. Demand curves and profit maximizing behaviors are analyzed. The price elasticity of piracy indicates that piracy is insensitive to price cuts. The results have implications for the calculation of damages of piracy.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Working Paper ; No. 2000:9

Classification and Topics

• Classification: Wirtschaft ; Market Structure, Pricing, and Design: General ; Legal Procedure, the Legal System, and Illegal Behavior: General ; Illegal Behavior and the Enforcement of Law ; Firm Objectives, Organization, and Behavior: General ; Cultural Economics; Economic Sociology; Economic Anthropology: General
• Subject: Piracy ; Contingent Valuation ; Damages ; Software

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Holm, Håkan J.
• Event: Veröffentlichung
• (who): Lund University, School of Economics and Management, Department of Economics
• (where): Lund
• (when): 2000

Further information

• Handle: http://hdl.handle.net/10419/259837
• Last update: 10.03.2025, 11:44 AM CET