¿Cómo compiten las pymes en los mercados internacionales? Análisis de un clúster local con vocación exportadora

Artikel

This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster worldwide. The results show specific strategic differences in several competitive aspects linked to marketing that allow us to suggest some implications and recommendations to encourage the development and international expansion of local economies.

Object Details

• Language: Spanisch

References and Relationships

• Bibliographic citation: Journal: Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) ; ISSN: 1135-2523 ; Volume: 18 ; Year: 2012 ; Issue: 1 ; Pages: 87-99 ; Amsterdam: Elsevier

Classification and Topics

• Classification: Wirtschaft ; Trade Policy; International Trade Organizations ; Empirical Studies of Trade
• Subject: internationalization ; competitive advantage ; export intensity ; agrifood

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Estrella Ramón, Antonia Maria ; Jiménez Castillo, David ; Ruiz Real, José Luis ; Sánchez Pérez, Manuel
• Event: Veröffentlichung
• (who): Elsevier
• (where): Amsterdam
• (when): 2012

Further information

• DOI: doi:10.1016/S1135-2523(12)60062-8
• Handle: http://hdl.handle.net/10419/54658
• Last update: 10.03.2025, 11:41 AM CET