How Web 2.0 Technologies Affect Business? - Attitudes of Top and Middle Managers in BiH Companies

Konferenzbeitrag

The paper presents the results of empirical research on the impact of Web 2.0 technologies on a company's business. The research was conducted among top and middle managers in companies in Bosnia and Herzegovina. The results show that, although all respondents do not use the aforementioned technologies, they have a relatively positive opinion on the application of Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to sharing of data and information in company and have a significant impact on the quality of communication, both internal and external. These results encourage further research on the application of Web 2.0 technologies in business and the use of all the advantages and benefits they can provide to someone actively using them.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016 ; Year: 2016 ; Pages: 216-221 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy

Classification and Topics

• Classification: Wirtschaft ; Technological Change: Choices and Consequences; Diffusion Processes
• Subject: Web 2.0 ; Web 2.0 technology ; management ; business ; business process

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Mabić, Mirela
• Event: Veröffentlichung
• (who): IRENET - Society for Advancing Innovation and Research in Economy
• (where): Zagreb
• (when): 2016

Further information

• Handle: http://hdl.handle.net/10419/183720
• Last update: 10.03.2025, 11:45 AM CET