Arbeitspapier

A salience theory of choice errors

We study a psychologically based foundation for choice errors. The decision maker applies a preference ranking after forming a 'consideration set' prior to choosing an alternative. Membership of the consideration set is determined both by the alternative specific salience and by the rationality of the agent (his general propensity to consider all alternatives). The model turns out to include a logit formulation as a special case. In general, it has a rich set of implications both for exogenous parameters and for a situation in which alternatives can affect their own salience (salience games). Such implications are relevant to assess the link between 'revealed' preferences and 'true' preferences: for example, less rational agents may paradoxically express their preference through choice more truthfully than more rational agents.

Sprache
Englisch

Erschienen in
Series: IZA Discussion Papers ; No. 5006

Klassifikation
Wirtschaft
Thema
Discrete choice
random utility
logit model
consideration sets
bounded rationality
Diskrete Entscheidung
Persönlichkeitspsychologie
Beschränkte Rationalität
Präferenztheorie
Offenbarte Präferenzen
Logit-Modell
Theorie

Ereignis
Geistige Schöpfung
(wer)
Manzini, Paola
Mariotti, Marco
Ereignis
Veröffentlichung
(wer)
Institute for the Study of Labor (IZA)
(wo)
Bonn
(wann)
2010

Handle
Letzte Aktualisierung
10.03.2025, 11:41 MEZ

Datenpartner

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Objekttyp

  • Arbeitspapier

Beteiligte

  • Manzini, Paola
  • Mariotti, Marco
  • Institute for the Study of Labor (IZA)

Entstanden

  • 2010

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