Artikel
Impact of external environment on the performance of the fast food industry
The Purpose of this study is to analyze the impact of Political, Economic, Social and Technological macro environmental forces on Pizza fast food industry in Rawalpindi / Islamabad and suggestions for improvement in their performance. This research work is based on co-relational (survey) research design and instrument used for research is interview. PEST analysis was selected to analyze PEST forces in fast food industry. The paper provides empirical data to identify those factors that play key role in improvement of performance. In this study we found that the four factors P, E, S, and T are the key factors that can determine the performance of the fast food industry. Our result showed that the P is somewhat insignificant but other all three factors are the key factors which show the significant results. Hence we can say that managers have to keep these factors in mind to perform better.
- Sprache
-
Englisch
- Erschienen in
-
Journal: International Journal of Management, Economics and Social Sciences (IJMESS) ; ISSN: 2304-1366 ; Volume: 1 ; Year: 2012 ; Issue: 1 ; Pages: 19-25 ; Houston, TX: IJMESS Int'l Publishers
- Klassifikation
-
Wirtschaft
- Thema
-
Pizza food industry
PEST analysis
Pakistan
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Mashhadi, Aazir Hammad
Ijaz-Ur-Rehman, Qazi
- Ereignis
-
Veröffentlichung
- (wer)
-
IJMESS Int'l Publishers
- (wo)
-
Houston, TX
- (wann)
-
2012
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Mashhadi, Aazir Hammad
- Ijaz-Ur-Rehman, Qazi
- IJMESS Int'l Publishers
Entstanden
- 2012
Ähnliche Objekte (12)
The true price of external health effects from food consumption
Food environment and childhood obesity: The effect of dollar stores
Fast food and the semiotics of gastronomy
Fast food and the semiotics of gastronomy
The financialization of food?
The Apotheosis of Food.
Food of the Slaves,
Slow Traffic, Fast Food: The Effects of Time Lost on Food Store Choice
Slow tourism and the production of slow spaces
The Biases of Thinking Fast and Thinking Slow
External habits formation and the environment
Perceptions of the Slow Food Cultural Trend among the Youth
The true price of external health effects from food consumption
Food environment and childhood obesity: The effect of dollar stores
Fast food and the semiotics of gastronomy
Fast food and the semiotics of gastronomy
The financialization of food?
The Apotheosis of Food.
Food of the Slaves,
Slow Traffic, Fast Food: The Effects of Time Lost on Food Store Choice
Slow tourism and the production of slow spaces
The Biases of Thinking Fast and Thinking Slow
External habits formation and the environment
Perceptions of the Slow Food Cultural Trend among the Youth
The true price of external health effects from food consumption
Food environment and childhood obesity: The effect of dollar stores
Fast food and the semiotics of gastronomy
Fast food and the semiotics of gastronomy
The financialization of food?
The Apotheosis of Food.
Food of the Slaves,
Slow Traffic, Fast Food: The Effects of Time Lost on Food Store Choice
Slow tourism and the production of slow spaces
The Biases of Thinking Fast and Thinking Slow
External habits formation and the environment