Arbeitspapier

Hunting unicorns? Experimental evidence on predatory pricing policies

We study the anticompetitive effects of predatory pricing and the efficacy of three policy responses. In a series of experiments where an incumbent and a potential entrant interact, we compare prices, market structures and welfare. Under a laissez-faire regime, the threat of post-entry price cuts discourages entry, and allows incumbents to charge monopoly prices. Current U.S. policy (Brooke Group) does not help. A policy suggested by Baumol (1979) lowers post-exit prices, while Edlin's (2002) proposal reduces pre-entry prices and encourages entry. While both policies show outcomes after entry that are less competitive than under Laissez-Faire, they nevertheless increase consumer welfare.

Language
Englisch

Bibliographic citation
Series: Working Paper ; No. 258

Classification
Wirtschaft
Firm Behavior: Theory
Antitrust Law
Monopoly; Monopolization Strategies
Oligopoly and Other Imperfect Markets
Design of Experiments: Laboratory, Individual
Subject
Predatory pricing
entry deterrence
firm strategy
antitrust law
experiment

Event
Geistige Schöpfung
(who)
Edlin, Aaron S.
Roux, Catherine
Schmutzler, Armin
Thöni, Christian
Event
Veröffentlichung
(who)
University of Zurich, Department of Economics
(where)
Zurich
(when)
2017

DOI
doi:10.5167/uzh-138188
Handle
Last update
10.03.2025, 11:45 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Edlin, Aaron S.
  • Roux, Catherine
  • Schmutzler, Armin
  • Thöni, Christian
  • University of Zurich, Department of Economics

Time of origin

  • 2017

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