Artikel
Applied Strategic Foresight – Learnings from Trend Transfer at SIX
How to translate trends into action? Trend research yields important insights into the future development of markets. Translating possible trends into implementable use cases at different levels of the organization is, however, far from trivial. Based on a case study of SIX, one of the biggest financial service providers in Switzerland, we propose a scenario building method that we called "Pictures of the Future" to start the trend translation process.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 37 ; Year: 2020 ; Issue: 3 ; Pages: 48-55
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Manke, Birte Karoline
Lehmann, Tobias Alexander
Katz, Michael
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2020
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Manke, Birte Karoline
- Lehmann, Tobias Alexander
- Katz, Michael
- Thexis Verlag
Time of origin
- 2020
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